The internet is the great equalizer because small businesses will be able to actually go head to head against giant companies on the internet. Believe it or not but there are actually a wide range of different kinds of small business websites that are ranked higher than the websites of big companies. However, there are a wide range of different kinds of reasons why this happens because small business websites are different than the websites of big companies and they also cater to a different kind of person while also using different types of methods for designing the website.

 

Small business websites typically target individual customers as well as the market in their area while bigger companies will try to target the world market and try to get customers from all over the world. You can actually see the difference in the design of the landscaping company website from the different kinds of online content, navigation, design, as well as the layout of the website will show you what kind of customer the website was designed for. For example, if a website is trying to target end customers then the website will have easy to use navigation, language that is not formal, and a layout that can be considered to be crispy and fresh.

 

One of the biggest mistake however when it comes down to web design is using too much graphics to the point it can be considered to be abuse. Because not everyone has a very fast internet connection so the people without a fast internet speed will have an extremely difficult time trying to load up your website which means you will end up losing customer over time because they would rather not bother dealing with a website they can't even load up.

 

However, there are a wide range of different kinds of tricks to cut down on the loading time such as using different kinds of custom made scripts to help load up some preloaded images, or you can even cut up the graphics into smaller chunks so when the website is being loaded they can pop it existence at their own speed without affecting the performance of the small business website. The primary purpose of small business website design is not to showcase the artworks of the designers. And that is the basics on small business websites, just make sure to keep it clean and simple because that is the trick, people do not want to come to a messy website with too many graphics that are too hard to load.